The SM Entertainment artists mobilized to hold a lively and energetic four hour concert in Seoul’s Jamsil.

The SMTown concert went beyond being merely a joint concert with the agency’s popular artists, but under the concept of ‘A united world through SM’s music’, the agency directed an excellent concert that made great use of images and space to show exactly why SM is SM.

The SM Town Live World Tour III in Seoul took place on August 18 at 6 p.m. (KST) in Seoul’s Olympic Stadium and featured Kangta, BoA, DBSK, Super Junior, SNSD, SHINee, f(x), EXO, CSJH The Grace’s Dana and Sunday, Zhang Li Yin, Chu Ga Yeoul and Kim Min Jong, who performed 51 different songs in front of some 40,000 concert attendees from 30 different countries around the world.

The concert kicked off with a performance of My Everything and Look at Me by CJSH The Grace’s Dana and Sunday. Zhang Li Yin followed with I Will and Clear Day, Cloudy Day while Chu Ga Yeoul revealed his new song Let’s Go and also performed a cover of Don Mclean’s Vincent.

Kim Min Jong, who recently garnered acclaim and widespread popularity for his role in the SBS drama, A Gentleman’s Dignity, sang his sixth album track A Beautiful Pain.

SM’s idol singers followed with f(x) performing Pinnochio and Hot Summer, EXO performing History and MAMA, SNSD singing Run Devil Run and Tell Me Your Wish (Genie), Super Junior singing Superman, Don’t Don and Bonamana, SHINee performing Lucifer, Juliette and Love Like Oxygen.

BoA was next with Hurricane Venus, Not Over You and The Shadow after which DBSK performed Maxim, Mirotic and Why.

In between, the various members came together for a number of special collaborations and covers including Amber, Key and Chris performing Far East Movement’s Like a G6 while sisters Jessica and Krystal covered Katy Perry’s California Girls.

Max Changmin and Kyuhyun revealed their three-way romance(?) while standing between Taemin in drag and singing Bruno Mars’ Just The Way You Are while Ryeowook and EXO’s D.O. sang a new rendition of Fly to the Sky’s Missing You. Taetiseo, D.O., Chan Yeol, Lu Han, Se Hun came together for a cover of Usher’s DJ Got Us Fallin’ In Love.

Victoria, TAO, Eunhyuk-Taemin-Kai, Hyoyeon-Yuri-Yoona, U-Know Yunho, all representatives as the ‘dancers’ of their groups all showcased their individual dance moves before collaborating on a group piece, which was met with a passionate response from the audience.

The latter half of the concert was filled with the artists performing their most recent hits with BoA and SHINee’s Taemin performing Only One, f(x) singing Electric Shock, SHINee Sherlock, SNSD The Boys, Super Junior Sexy, Free & Single and DBSK singing Rising Sun.

The concert concluded with everyone coming together for a joint performance of H.O.T’s Bit (Light).

Ahead of the concert, an opening ceremony was held for SM’s virtual nation, ‘Music Nation SMTown’ which included a parade and special performances.

SM will next head to Indonesia to hold its SM Town Live World Tour III in Jakarta on September 22 at the Gelora Bung Karno Stadium.

Photo credit: SM Entertainment